Fashion.
Prom-Bay
Beach.
PGM Dress faced the challenge of standing out in a highly competitive prom dress market. Many brands offer traditional designs and settings, which can become monotonous and fail to capture the interest of a fashion-forward audience.
Desert Glamour: Prom Elegance with an Edge
To showcase PGM Dress's prom and special occasion dresses through a unique and captivating fashion editorial that highlights the brand's bold and stylish aesthetic. The images aim to attract a young, fashion-forward audience by blending classic elegance with a rebellious, rockabilly edge.
Spec Client
PGM Dress
Project Type
Fashion
Marketing Channel
Website + Online Advertising
Everyone Involved.
Team & Talent Info.
Freiddo
Art Director
Tissan
Retoucher
Andrea
Model