Fashion E-Commerce.
Golden
Rose.
A Riverside-based graphic t-shirt wholesaler targeting Southern Country women, approached Efeit & Co. to elevate their visual marketing content for their upcoming Spring 2023 Collection, set to release on FashionGo.net.
Transforming Golden Rose's Brand Image Through High Quality Fashion E-Commerce Photography.
Golden Rose's previous reliance on boutique partners for product photography led to poor image quality, inaccurate colors, inconsistent showcasing, and boutique disparities, harming the brand's reputation, consumer interest, and sales.
By focusing on getting everything right in-camera, Efeit & Co. addressed inconsistency issues in color, sizing, and quality. The high-quality images uplifted Golden Rose’s brand image, resulting in a 23% increase in sales in the following months and establishing Golden Rose as a more recognizable brand within boutiques. The increase in sales landed Golden Rose at the ‘Best of the Best’ section in FashionGo.
Spec Client
Golden Rose
Project Type
Fashion E-Commerce
Marketing Channel
Catalog (Print & Digital)
Team & Talent Info.
Freiddo
Art Director
Amy Guillen
Set Stylist
Katerina
Model
Anastasia
Model