(SPEC)

Holy
Hydration.

To create a series of striking lifestyle images that showcase Frank Collection's apparel, catering to the Hispanic subculture, particularly cholos and cholas. The images are intended to highlight the bold and authentic style of the brand, emphasizing its cultural roots and contemporary fashion appeal. The primary aim is to generate engagement and interest on social media platforms.

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Hydration at its Finest

Radiant Hydration with E.L.F. Cosmetics

E.L.F. Cosmetics aims to promote their "Holy Hydration" line through a captivating website banner that seamlessly leads visitors to the product page. The imagery should highlight the product's hydrating properties, emphasizing the skincare benefits while maintaining the brand's clean and modern aesthetic.

Campaign Goals:

· Product Highlight: Emphasize the hydrating benefits of the "Holy Hydration" line.
· Visual Appeal: Create visually appealing imagery that draws attention and encourages clicks through to the product page.
· Brand Consistency: Maintain E.L.F. Cosmetics' clean, modern, and approachable brand aesthetic.

Spec Client

E.L.F. Cosmetics

Project Type

Beauty/Skincare

Marketing Channel

E-Commerce

Everyone Involved.

Team & Talent Info.

Black and white portrait Freiddo Efeit

Freiddo

Art Director

Profile picture for Elise Gehrke

Elise

MUA

Tissan Caldwell Portrait

Tissan

Retoucher

Profile picture of Katerina

Katerina

Model

model portrait of Anastasiia

Anastasia

Model