Case Study

Frank
Collection.

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Project Scope.

To increase the brand's value and sales by delivering high-quality hero and lifestyle images featuring Golden Rose Clothing's new line of graphic tees.

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Items.

Photograph 30 items in 5 different angles.

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Locations.

Find a versatile location that adds background variation while aligning with Golden Rose's art direction.

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Models.

Study the market to cast models appealing to their target audience and demographic.

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Images.

225 final deliverables needed retouching and delivery.

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Deadline.

The project had to be executed and completed in 30 Days

Objective

To increase the brand's value and sales by delivering high-quality hero and lifestyle images featuring Golden Rose Clothing's new line of graphic tees.

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4 Key Issues.

Golden Rose's previous reliance on boutique partners for product photography led to poor image quality, inaccurate colors, inconsistent showcasing, and boutique disparities, harming the brand's reputation, consumer interest, and sales.

Quality

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The reliance on boutique partners to photograph their collections resulted in low-quality images due to lack of photography experience. The images were often out of focus, poorly lit, and taken in environments that failed to engage the target audience.

Size

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Lack of proper product showcasing led to confusion about shirt sizes and fit. Consumers were often disappointed when the actual product didn’t match their expectations based on the images

Color

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The poor image quality led to inaccurate representations of the shirts’ colors, both in terms of the materials and the graphics. Inconsistencies in color representation across different boutiques further hurt Golden Rose’s brand image.

Brand

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Quality, color, and size issues combined to damage Golden Rose’s brand reputation. Lower consumer interest led to reduced sales and hesitancy among boutiques to purchase Golden Rose’s merchandise.

Approach.

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Research.

We analyzed Golden Rose’s brand, objectives, customer demographics, and identified areas for improvement.

Concept.

Understanding the target audience helped establish an art direction in photography, defining locations, models, lighting, and editing style.

Prep.

Selecting a studio with 6 scenes, creating a shot list, providing models with a reference sheet, and setting up a real-time image review system for the client.

Shoot

Focusing on perfect in-camera shots through controlled lighting and controlled environemtn, and using a shot list to ensure diversity and efficiency.

Edit.

Advanced software to speed up the workflow, reducing post-production from 9 days to 3 business days. This included color correction, cropping, exporting, and uploading.

Review.

Client was able to review images in real time during photo shoot, but only had a minor revision requests on a small number of images.

Revisions.

Minor edit revisions and even requested additional images.

Delivery.

High-resolution, approved images were delivered to the client via a cloud storage service.

Timeline.

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Research.
Planning.
Moodboard.
Concept.
Shot List.
Production.
Post.
Review & Revisions
Delivery.

RESULTS

Achieving Brand Consistency and Sales Growth: Efeit & Co.'s Impact on Golden Rose, Clothing.

By focusing on getting everything right in-camera, Efeit & Co. addressed inconsistency issues in color, sizing, and quality. The high-quality images uplifted Golden Rose’s brand image, resulting in a 23% increase in sales in the following months and establishing Golden Rose as a more recognizable brand within boutiques. The increase in sales landed Golden Rose at the ‘Best of the Best’ section in FashionGo.

+23% Sales

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FashionGo Best of the Best.

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Positive Brand Image.

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14 Day Turn Around.

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View the completed project here

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